Brand
The Ason logo, mark and color. Assets come from a single source; the files shown here are the same files the applications use.
Logo
The full logo combines the mark and the “ason” wordmark.
Mark
The tag-shaped mark is used as the application icon and in small spaces.
Brand color
#4f63e0
The color of the mark is the only accent color of the interface.
Typefaces
Outfit for headings, IBM Plex Sans for body text. Typography
Usage rules
- The logo and mark are never cropped; they are always shown whole.
- Their proportions are never distorted: scale them only proportionally.
- Their colors are never changed and no shadow, outline or effect is added.
- Use the logo on light backgrounds; the wordmark is black.
- Leave clear space around the logo; do not butt it against other elements.
- Do not redraw the logo or imitate it with a typeface.